A Living Digital Object
A wallet pass is not just a file. It lives inside Apple and Google Wallet and can evolve over time • adapting its content, appearance and purpose as your customer relationship grows.
More Than a Ticket. A Living Experience.
Wallet passes don’t nned to end at purchase or when scanned. They evolve before, during and long after the event creating ongoing value for customers and repeated brand presence for your organisation.
An examples saves 1000 words
Let's look at a typical ticket use. Football match tickets
We will start with the typical static tickets used today. Then look at the benefits that Smartix live passes can bring to both customers and brand.
The [brief] life of a typical football match ticket
Paper tickets, PDFs and static digital passes are single-purpose. They are issued, scanned and forgotten. They cannot evolve • They cannot adapt • They cannot add value
Monday
Ticket purchased
Your customer purchases their ticket and adds it to their phone. It'll be forgotten until match day...
Saturday
Ticket used
Ticket is waved at the gate scanners with hardly a second glance.
Sunday
Ticket binned
With no further use, your customer either deletes it, or just leaves it to be culled automatically.
Monday
Ticket purchased
Your customer purchases their ticket and adds it to their phone. It'll be forgotten until match day...
Saturday
Ticket used
Ticket is waved at the gate scanners with hardly a second glance.
Sunday
Ticket binned
With no further use, your customer either deletes it, or just leaves it to be culled automatically.
Underused wallet pass capability
Billions of wallet passes are issued every year. But most are treated like static files, used once and forgotten. Smartix turns them into living digital experiences.
80%
Static passes (no updates)
18%
Occasionally updated
2%
Regular updates / notifications
Monday
Ticket purchased
Your customer purchases their ticket and adds it to their phone. Brand enters their daily device environment.
Wednesday
Pass is updated with latest league standings.
Fans reopen their pass during the week. Value for the customer. Brand reinforcement for you.
Friday
Day before match, team sheet appears on the pass.
Fans reopen their pass again. Valued information for them. Another brand impression for you.
Saturday - hours before the match
Major traffic incident!
A notification alertsa your fans to take an alternative route. You demonstrate customer care and build trust with your brand.
Saturday - entry time
Gate B has to be closed.
A quick pass update for all fans with Gate B tickets. Half are directed to gate A, half to gate B. Confusion avoided, entry to the ground speeded up.
Saturday - after the match
Post match analysis update.
Somce nice readign material for your fans on the way home. Post match analysis from the pundits and an update on the injured player.
Sunday
Tickets for the next match
A notification invites fans to buy tickets for the promotion decider next week. A simple tap on the link, a ticket is purchsased. But there is nothing new to install! These are live tickets! So, you update their existing wallet pass... new image, new match info, new barcode.
Monday
Ticket purchased
Your customer purchases their ticket and adds it to their phone. Brand enters their daily device environment.
Wednesday
Pass is updated with latest league standings.
Fans reopen their pass during the week. Value for the customer. Brand reinforcement for you.
Friday
Day before match, team sheet appears on the pass.
Fans reopen their pass again. Valued information for them. Another brand impression for you.
Saturday - hours before the match
Major traffic incident!
A notification alertsa your fans to take an alternative route. You demonstrate customer care and build trust with your brand.
Saturday - entry time
Gate B has to be closed.
A quick pass update for all fans with Gate B tickets. Half are directed to gate A, half to gate B. Confusion avoided, entry to the ground speeded up.
Saturday - after the match
Post match analysis update.
Somce nice readign material for your fans on the way home. Post match analysis from the pundits and an update on the injured player.
Sunday
Tickets for the next match
A notification invites fans to buy tickets for the promotion decider next week. A simple tap on the link, a ticket is purchsased. But there is nothing new to install! These are live tickets! So, you update their existing wallet pass... new image, new match info, new barcode.
A Pass That Evolves Over Time
A wallet pass is not a static ticket or card. It becomes a living digital object that evolves with your customer journey • delivering ongoing value long after the initial purchase or installation.
Continuous Engagement
Because the pass remains installed in the customer's wallet, it can deliver useful updates and information long after it was first issued • encouraging customers to revisit it again and again.
Operational Simplicity
Update information instantly without reissuing new passes or sending replacement tickets. Changes such as schedules, access details or eligibility can be reflected immediately.
Beyond Events
This lifecycle approach works across memberships, loyalty programmes, conferences, insurance policies and gift cards • any pass that benefits from evolving information.
Persistent Pass Lifecycle Questions
Common questions about updating wallet passes and how Smartix manages pass lifecycle and updates.
Q. Is it complicated to update a pass after it has been issued?
Yes — updating wallet passes normally requires server infrastructure and technical setup.
Smartix takes care of this for you. You simply request an update and Smartix manages the technical process behind the scenes.
Q. Can you update any pass?
All passes issued through Smartix are created with update capability built in.
This means you can update content at any time without needing the customer to reinstall the pass.
Q. Can you update any content on the pass?
Yes. Smartix can update colours, images, text, links and even the barcode.
In many cases a pass can be completely transformed — for example updating an event ticket to become valid for another journey, event or experience.
Q. Do customers need to reinstall the pass when it changes?
No. Updates appear automatically in the customer's wallet.
The pass remains the same object on their phone — only the content updates in place.
Q. Can the same pass be reused for another event or journey?
Yes. Smartix can update artwork, dates, times and barcode information so the same pass becomes valid for the next event or trip.
This avoids cluttering the wallet with duplicate passes and keeps the customer experience simple.
Q. What happens if event or journey details change?
You simply update the pass.
Changes such as gate numbers, schedules, venues or entry instructions can be reflected instantly on the customer's existing pass.
Q. Can passes stay in a wallet long term?
Yes. Wallet passes remain installed until the customer removes them.
This makes them ideal for memberships, loyalty cards, season tickets and ongoing customer relationships.
Q. How do notifications work if Apple does not support them the same way as Android?
Smartix uses the capabilities Apple provides to deliver the same outcome.
You simply send the notification to Smartix and we handle the platform differences between Apple and Android for you.
Try out our Smartix Studio wallet pass designer for free
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