Reduced costs
Drastically redeuced printing and postage costs by only targeting cusotmers without installed wallet passes.
Efficient Customer Communication
Organisations rely on a mix of postal letters, emails and digital notifications to communicate important information with customers. Each approach has advantages, but also operational drawbacks.
Comparing these communication methods highlights how wallet passes can deliver the visibility customers expect while maintaining the cost efficiency of digital communication.
Post
Wallet Passes
Speed
Days
Seconds
Seconds
Cost
High printing & postage
Minimal
Minimal
Reliability
Reliable delivery
Often overlooked
Visible in wallet
Customer Trust
High
Mixed due to spam and phishing emails
High
Customer Response
Cannot interact with paper
Many custoers reluctant to click links in emails
Simple in-pass links
Targeted Communication
Traditional communication strategies treat all customers the same. Organisations often send postal communication to every customer because they cannot be certain digital messages will be seen.
Wallet passes enable a more efficient approach. When a customer installs a wallet pass, important updates can be delivered directly to that pass on their device.
Smartix can detect which passes have been installed on a device. This allows organisations to send digital updates to those customers while reserving postal communication only for customers who do not have a pass installed.
This targeted approach can significantly reduce operational overhead while maintaining reliable communication.
Fewer missed messages
Guaranteed secure delivery with impossible to miss lock screen notifications
Fewer complaints
100% online commumication always leads to increased customer complaints. Take a balance approach with wallet noticed for those with passes and post for those few customers without.
Easier customer responses
Secure links can be embedded in your pass / messages. So incoming clicks can be verified.
Reduce Administrative and Support Work
Traditional tickets, membership cards and documents often generate ongoing administrative work. Lost tickets need replacing, printed cards must be reissued and updated information frequently requires sending new documents.
Wallet passes remove much of this overhead. Because the same pass can be updated in place, organisations can correct information, update access details or add new content without issuing replacement tickets or documents.
Reissue Lost Tickets
Customers regularly lose tickets or delete emails containing them. Wallet passes remove the need to generate replacements because the original pass can simply be redisplayed or updated.
Replace Membership Cards
Physical membership cards often need replacing when lost, damaged or forgotten. Digital passes remain in the customer’s wallet and can be restored instantly.
Correct Customer Details
If names, membership levels or eligibility details change, the pass can be updated immediately without reissuing new documents.
Update Expired Information
Schedules, access instructions or policy details can change. Wallet passes allow information to be corrected instantly without sending replacement emails or documents.
Reduce Support Requests
When customers always have the latest information on their pass, support teams spend less time answering queries or sending replacement documents.
Automate Routine Tasks
Routine operational changes such as updated access rights, event times or membership status can be handled through pass updates rather than manual administration.
Self-help
Links to self-help can be inclued in a pass. With JWT encoded links, customers can even be verified.
Efficiency and
Cost Reduction Questions
Common questions about how wallet passes reduce operational overhead, improve communication efficiency and help organisations avoid unnecessary administrative costs.
Q. Can we tell which passes are installed on a device?
Yes. Smartix can detect whether a pass has been installed on a customer's device.
This allows organisations to identify which customers are actively using wallet passes and which are not. As a result, postal communication can be targeted only to customers who do not have a pass installed, significantly reducing printing and mailing costs.
Q. What happens if a pass is deleted?
If a customer deletes their pass, it can easily be reissued or reinstalled.
In most cases customers can simply reinstall the pass from the original link or request a new one. Once reinstalled, the pass immediately reflects the latest information because all updates are delivered centrally.
Q. Do we still need postal communication?
In most cases yes, but far less of it.
Wallet passes allow organisations to deliver updates directly to customers who have installed a pass. Postal communication can then be reserved only for customers who do not use a smartphone or have not installed their pass, reducing overall mailing volumes while maintaining reliable delivery.
Q. Do wallet passes reduce support queries?
Yes. Because wallet passes always display the latest information, customers are less likely to contact support for replacement tickets, updated documents or clarification.
Schedules, access instructions, membership status or policy information can all be updated directly on the pass, reducing the need for manual customer service responses.
Q. Can passes be updated centrally?
Yes. Smartix allows organisations to update issued passes centrally without reissuing them.
When information changes, the update is delivered directly to every relevant pass. This removes the need to generate new tickets, resend emails or distribute replacement documents.
Reduce Operational Overhead with Smartix
Discover how Smartix wallet passes can reduce administrative work, lower communication costs and keep customers informed with real-time updates.