What you learn immediately
- passes issued
- passes installed
- estimated active install base
- uninstall patterns
Business Intelligence Capability of Smartix Wallet Passes
Wallet passes generate operational data throughout their lifecycle. Every installation, interaction and scan creates signals that help organisations understand how customers actually engage with their services.
Smartix transforms these signals into actionable insight. From adoption and usage patterns to campaign performance and lifecycle behaviour, organisations gain visibility into how passes are installed, used and interacted with in the real world.
These insights help teams move beyond assumptions and measure genuine customer behaviour, enabling better operational decisions, more effective campaigns and stronger long-term engagement.
Scanning activity
- timestamp
- location
- scanning device
- operator identity
ehaviour Signalss
- offer engagement
- interaction frequency
- redemption behaviour
Compare marketing channels
- installs by source
- engagement by source
- real-world usage by source
Lifecycle Intelligence
- installation
- usage
- removal
Operational Insight
- how adopted digital passes
- which locations see the most activity
- when customers interact most frequently
- which campaigns generate real engagement
Efficiency and
Cost Reduction Questions
Common questions about how wallet passes reduce operational overhead, improve communication efficiency and help organisations avoid unnecessary administrative costs.
Q. Can we tell which passes are installed on a device?
Yes. Smartix can detect whether a pass has been installed on a customer's device.
This allows organisations to identify which customers are actively using wallet passes and which are not. As a result, postal communication can be targeted only to customers who do not have a pass installed, significantly reducing printing and mailing costs.
Q. What happens if a customer deletes their pass?
If a pass is removed from a device, Smartix can detect the uninstall event.
This helps organisations understand how long passes remain useful and identify situations where customers may need reminders, replacement passes or additional engagement.
Q. Do wallet passes completely replace postal communication?
Not necessarily. Some customers may not use smartphones or may choose not to install digital passes.
However, because Smartix can identify which customers have installed a pass, organisations can reduce postal communication dramatically by sending physical mail only to those who need it.
Q. Do wallet passes reduce support queries?
Yes. Because passes can be updated directly, customers always see the most current information.
This reduces confusion caused by outdated emails, PDFs or printed documents, which in turn lowers the number of customer support enquiries.
Q. Can passes be updated centrally?
Yes. Smartix allows organisations to update information across issued passes from a central system.
Changes such as schedules, instructions, offers or access details can be updated instantly without reissuing tickets or sending replacement documents.
Modernise Your Operations with Smartix Live Passes
Discover how Smartix transforms wallet passes into a source of operational insight.