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Pricing and Usage Plans

Subscription choices

Smartix pricing is determined by the number of active passes you require.

We offer two flexible pricing models:

  • Fixed price plans – ideal for small organisations or occasional higher usage, suitable for up to 2,500 active passes.

  • Monthly usage plan, - the most cost-effective option for larger volumes or sustained usage.

Try Smartix at no cost with our FREE plan, which includes 50 active passes each month. Perfect for exploring the platform and seeing the benefits for yourself.

Our fixed price plans are designed with flexibility in mind:

       * Available to both individuals and businesses
       * No contracts or tie-ins – cancel anytime
       * Upgrade instantly mid-month by paying the difference
       * Downgrade easily, with changes effective from your next billing cycle

Payments are simple and secure, made in advance each month via recurring debit or credit card.

PlanPrice *1Included PassesPrice per passAPI AccessAd Free *2Max Updates per day *3
FREEfree50free1
Micro£5/month1663p1
Small£10/month3602.8p2
Medium£20/month7702.6p4
Large£30/month12502.4p4
X-Large£40/month18202.2p5
XX-Large£50/month25002p5
*1 pricing is per calendar month and incudes VAT
Section titled “*1 pricing is per calendar month and incudes VAT”
*2 A small advert for Smartix is included at the bottom of the back of each pass
Section titled “*2 A small advert for Smartix is included at the bottom of the back of each pass”
*3 Maximum number of updates/notifications or syncs permitted per pass per day if not using your own Signing Certificates
Section titled “*3 Maximum number of updates/notifications or syncs permitted per pass per day if not using your own Signing Certificates”


A small home business issues an occasional gift card. At any one time they have 20-30 active gift cards with an average value of £20.

Since our FREE tier offers upto 50 active passes, this perfectly meets their needs without any cost to them.

Alternatives from payment providers typically charge 2-4% of the face value which would be £10-20 for 25 £20 cards.

A small theatre company issuing 70 tickets per show across a 14-day run. That’s 1250 tickets per production - perfectly covered by our £30/month plan with 1000 active passes. The cost? Just 3p per ticket per month.

Assuming they sell tickets a month in advance and remove them after the show, and the entire production costs only £60 in total - just 6p per ticket.

Want to go further? Keep tickets active for two extra months and use them to send notifications directly to past attendees. It’s a highly targeted, low-cost way to advertise your next production - and far more effective than traditional marketing.



Smartix grows with you


Our standard monthly usage plan is our best value plan and allows you to pay in arrears rather than upfront. You also pay for what you use rather than buying an allowance. Our montly usage plan includes full API access.

FromToPrice per active pass*API AccessAd Free
110,0001.60p
10,00150,0000.80p
50,001100,0000.40p
100,001500,0000.20p
5000,0011,000,0000.10p
1,000,001+0.05p

       * This plan has a three month notice period to terminate
       * We may carry out a credit check
       * You will receive an invoice each month with a breakdown of your usage
       * Payment will then be taken by direct debit the following week
       * There is a minimum £50 monthly charge
       * Custom plans may be considered upon request
       * A maximum of 5 updates/notification/stncs permitted per pass per day unless usign your own Signing Certificates

A gym chain using our montly usage plan maintains 150,000 membership cards.

TierNumber of passesPrice per passPrice
1-10,00010,0001.6p£175
10,001 - 50,00040,0000.8p£320
50,001 - 100,00050,0000.4p£200
100,001 - 500,00050,0000.2p£100
MONTHLY TOTAL£795

An insurance provider using our montly usage plan maintains 2 million policies.

TierNumber of passesPrice per passPrice
1-10,00010,0001.6p£175
10,001 - 50,00040,0000.8p£320
50,001 - 100,00050,0000.4p£200
100,001 - 500,000400,0000.2p£800
500,001 - 1,000,000500,0000.1p£500
1,000,001 +1,000,0000.05p£500
MONTHLY TOTAL£2495

By default, all plans use our Apple and Google signing certificates. This means you share a connection with other clients using the same certificate. Excessive pass updates can result in throttling, particularly by Apple. We have fair use policies and usage limits in place to ensure Smartix is used in a way that does not impact other users.

It may be that you use case requires higher rates of updates or notifications. Smartix can cater for this by using your Apple and Google certificates instead of our own. You would need to register a developer account with Apple and Google and generate your own certificates. Once you configure those in Smartix the daily limits will no longer apply, but the fair use policy will still apply.

If you are using Smartix certificates then there is a limit of 1 notification OR 1 update per pass per 24 hours. There is also a limit of 1 template synchronisation per 24 hours. If you are using your own certificates then the Fair Use Policy applies.