Overflowing email inboxes
Emails have to fight for space in ever more crowded inboxes. Often they end up in spam and are never seen. 80% of emails are never opened.
Notifications
Helpful Updates, Right When They Matter
Wallet notifications keep customers informed with timely updates connected directly to their pass, reducing uncertainty and making services easier to navigate.
Insurance policy 
Policy renewal due. Click to accept or speak to us.
Travel ticket 
Platform change • Train to Manchester now departing from Platform 7.
Important messages
are easy to miss
Important updates often arrive through email or SMS and can be buried in busy inboxes or easily overlooked. When plans change, customers may not see the update in time. This creates confusion, delays and unnecessary frustration.
Text messages
Text messages are great for instant communications. But, not coming from known contacts they can be hard to find and re-read later;
Messages can be spoofed
Emails and text messages can be made to appear as if they come from trusted companies, making it harder for customers to know which messages are genuine.
Information That Finds You
Wallet notifications appear directly on the phone’s lock screen and open the relevant pass instantly. Customers don’t need to search for messages or reopen apps, the information they need is already connected to their pass.
Notifications awlasy attached to your wallet pass
Need to re-read a message after you dismiss the notification? Smartix wallet passes always include a message history within the pass.
Tapping opens the pass immediately
Tapping a wallet pass notification opens the pass instantly. No more searching for yoru ticket to verify the msssage details.
Messages you can trust
Wallet notifications can only be sent by the pass issuer, so customers know the message is genuine and not a spoofed email or text.
Let’s compare Smartix Live Passes with standard tickets
On the left, customer A is given a standard ticket. On the right customer B has a Smartix Live Wallet Pass. They are travelling on the same train, which is delayed and a connection is missed.
Customer A (with the standard ticket) is confused and anxious. he does not known when the next train is due or whether his ticket valid on that train. Will he get a seat or will he be standing for the next hour?
Customer B (with a Smartix Live Pass) is relaxed. She was notified in advance. She knows the next train is due in 30 minutes and that a seat has already been reserved on that train. She relaxes with a coffee whilst she waits.
Static Tickets 
Live Wallet Passes 
When Notifications Make a Difference
Travel
Events
Loyalty
Membership
Retail
Platform changes
Boarding alerts
Service delays
Entry reminders
Gate updates
Schedule change
Rewards unlocked
Points about to expire
Renewal reminders
Member event invitations
Order ready
Collection reminders
Realted offers
Wallet Notification Questions
Common questions about wallet pass notifications and how Smartix helps organisations deliver timely updates directly to their customers.
Q. How do wallet pass notifications work?
Wallet notifications appear directly on the phone's lock screen and are connected to the relevant pass.
When a customer taps the notification, the pass opens immediately showing the latest information such as updated travel details, event instructions or membership status.
Q. Do wallet notifications work on both Apple and Google devices?
Yes. Both Apple Wallet and Google Wallet support notifications linked to passes.
Each platform handles them slightly differently, but Smartix manages the process so notifications are delivered consistently across both ecosystems.
Q. I heard Apple Wallet does not support notifications. Is that true?
Apple Wallet does support notifications, but they work differently from traditional push notifications.
Smartix uses the capabilities Apple provides to trigger alerts connected to the pass, ensuring customers are notified when important information changes.
Q. Are wallet notifications better than email or SMS?
Wallet notifications are often easier for customers to trust and locate because they are directly connected to the pass itself.
Instead of searching for an email or text message, customers tap the notification and the correct pass opens instantly.
Q. When should organisations send wallet notifications?
Notifications work best when they deliver timely and useful information.
Examples include gate changes, departure updates, event reminders, loyalty rewards or membership renewal prompts.
Q. Can customers control wallet notifications?
Yes. Customers can manage wallet notifications through their phone's notification settings.
This ensures customers remain in control while still receiving important updates connected to their passes.
Find out more about how Smartix Live Passes can benefit your customers
Get started with Smartix Studio and start creating passes for free.