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Loyalty Cards

Digital loyalty cards that build lasting customer relationships

Issue loyalty cards for Apple Wallet and Google Wallet, then keep engaging with customers long after they’ve been installed. Live updates, personalised rewards and timely notifications help turn occasional shoppers into loyal regulars.

vine tighlty gripping a rope

Choose the approach that suits your business

Custom Loyalty Passes provide a flexible digital wallet pass that works with your existing loyalty platform, barcode format and operational processes. Smartix provides the pass itself, while you remain in complete control of how points are awarded, rewards are managed and customer interactions are handled.

Managed Loyalty Cards build on this by providing a complete loyalty platform. Smartix Studio, Smartix Scan and the Smartix cloud platform work together to manage customers, award and redeem points, track rewards and keep loyalty cards up to date without requiring you to build your own operational infrastructure.

Whether you’re integrating with an existing loyalty programme or starting from scratch, Smartix gives you the flexibility to choose the approach that best fits your business.

More than just collecting points

Traditional loyalty cards simply record purchases. Smartix loyalty cards become an ongoing communication channel that evolves with every customer relationship.

Update points balances, change images, unlock rewards, personalise content, display progress towards the next reward and send notifications whenever you choose. Because the pass remains in your customer’s wallet, it stays visible and useful between visits rather than disappearing into an inbox.

A closer look

Designed around your business

A coffee shop might reward every tenth drink. A garden centre could combine loyalty points with seasonal planting advice and personalised offers. A museum might use the same pass for member previews, exhibition reminders and café discounts.

Apple

Apple

Google

Google

Start simple. Grow over time.

Launch a simple loyalty programme in minutes, then expand it whenever you’re ready. Start with a digital loyalty card, introduce personalised rewards, automate point updates, connect existing systems through the API or use Smartix Managed Loyalty Cards with the Smartix Scan app.

Retail chains

Show a live points balance, personalised rewards and tier progress in-wallet. Update instantly after purchase across all stores, keeping customers engaged between visits.

Supermarkets & Grocers

Keep loyalty always available at checkout with instant accrual and redemption. Pass updates reflect immediately, reducing friction during high-volume transactions.

Hospitality Groups

Unify loyalty across multiple venues with real-time rewards and targeted offers. Use timely notifications for off-peak promotions, increasing return visits and basket size.

Coffee & restaurant Chains

Drive habit with instant progress toward rewards and lock-screen alerts when customers are close. The pass keeps your brand visible long after the receipt is gone.

Fuel & Convenience

Reduce queue time with quick scan-and-go loyalty. Show member pricing, points and offers that update in real time across locations.

Beauty & Spa Groups

Reward repeat bookings with points, perks and tier status that update instantly. Use in-wallet reminders for expiring rewards and seasonal promotions.

Start building stronger customer loyalty

Create your Smartix Studio account and issue your first digital loyalty cards for Apple Wallet and Google Wallet. Start free and discover how wallet passes can become an ongoing customer engagement channel.