Influence demand in real time
Influence when customers choose to visit.
Business conditions can change in minutes. A cancellation, unexpected availability or a quieter-than-expected afternoon can all create opportunities that traditional marketing channels are too slow to support. Smartix helps businesses reach the right customers at the right time with targeted updates and notifications that encourage immediate action.
Communicate opportunities as they arise
Sometimes the opportunity already exists. A cancelled appointment, newly available table or released tee time all have value, but only if the right customers know about them before someone else does.
Smartix helps businesses communicate these opportunities immediately through targeted wallet pass updates and notifications. Rather than waiting for customers to discover availability for themselves, businesses can proactively reach those most likely to respond, turning unexpected availability into revenue.
Last-minute appointment
A customer cancels a salon appointment for this afternoon. Rather than leaving the slot empty, a notification lets interested customers know it’s now available.
Guest beer available today
An amazing, limited edition guest beer arrives in stock. Rather than waiting for customers to discover it themselves, the pub sends a notification letting regulars know it’s available from today while stocks last.
Table now available
A restaurant receives a cancellation for this evening. Customers looking for a table at short notice can be notified immediately, helping fill the booking.
Create opportunities that inspire action
When demand is lower than expected, businesses can create timely reasons for customers to visit. Whether it’s a bonus reward, exclusive member benefit or limited-time offer, the right incentive can encourage customers to visit when it best suits the business.
Smartix makes it easy to respond to changing conditions in real time, delivering targeted updates and notifications that influence customer behaviour while the opportunity still exists.
Double loyalty points this afternoon
A coffee shop is quieter than expected. Customers are offered double loyalty points between 2pm and 4pm, encouraging visits during a quieter period without permanently reducing prices.
Complimentary dessert this evening
A restaurant has fewer bookings due to a cancellation. Guests dining this evening receive a complimentary dessert, helping fill empty tables while creating a memorable experience.
Bonus reward tomorrow
A leisure attraction expects a quiet Tuesday following a busy bank holiday weekend. Members are offered an exclusive bonus reward for visiting tomorrow, helping spread demand more evenly.
Increased gift card value today
Customers spending a £50 gift card today receive an additional £10 balance to spend during their visit, encouraging immediate redemption while increasing the overall transaction value.
How could you influence demand in real time?
Every business experiences changing conditions. Smartix helps you communicate opportunities as they arise or create new opportunities that inspire action, using targeted wallet pass updates and notifications to influence customer behaviour in real time.
Supporting research
• Timely, targeted push messages can increase both customer spending and customer response within loyalty programmes. [nternational Journal of Research in Marketing ]