Pricing
Simple, fair pricing
Smartix uses credits for actions such as issuing a pass, changing its content or sending a notification. Every pay-as-you-go account receives 100 free credits each month, and pay-as-you-go customers can buy more without taking out a subscription. Purchased credits never expire.
Pay only for genuine customer engagement
Smartix uses a simple credit system. Credits are only used when Smartix performs meaningful work, such as issuing or updating passes, sending notifications or processing customer interactions.
You are not charged simply because a customer keeps a pass in Apple Wallet or Google Wallet. Managed loyalty and stamp cards are free to issue. Credits are used when chargeable actions take place, such as adding points or stamps, updating a pass or sending a notification.
- Unlimited TEST passes are completely free
- Every pay-as-you-gp account receives 100 free credits each month
- Purchased credits never expire
- No monthly commitment for pay-as-you-go accounts
How credits are used
Credits are used whenever Smartix performs meaningful work on your behalf. We do not charge any fees simply for maintaining passes in our system. The tables below show the credit cost of common operations. Custom Passes are controlled through your own integration, while Managed Passes use Smartix’s built-in functions for activities such as loyalty, membership and ticket verification.
Managed Passes
Credits Cost
| Pass category | Issue | Collect | Spend | Notify | Patch | Free engagements |
|---|---|---|---|---|---|---|
| Event Tickets | 10 | — | — | 1 | 1 | 3 |
| Gift Cards | 15 | Free | Free | 1 | 1 | 3 |
| Loyalty Cards | Free | 1 | 5 | 1 | 1 | Free |
| Membership cards | 10 | — | — | 1 | 1 | 3 |
| Stamp Cards | Free | Free | 10 | 1 | 1 | Free |
| TEST passes | Free | Free | Free | Free | Free | Free |
| Pass category | Issue | Collect | Spend | Notify | Patch |
|---|---|---|---|---|---|
| Event Tickets | 12.5p | — | — | 1.25p | 1.25p |
| Gift Cards | 18.75p | Free | Free | 1.25p | 1.25p |
| Loyalty Cards | Free | 1.25p | 6.25p | 1.25p | 1.25p |
| Membership cards | 12.5p | — | — | 1.25p | 1.25p |
| Stamp Cards | Free | Free | 12.5p | 1.25p | 1.25p |
| TEST passes | Free | Free | Free | Free | Free |
What the columns mean
- Issue creates and issues a new pass.
- Collect adds points, stamps or value, depending on the pass type.
- Spend redeems points, stamps or value, depending on the pass type.
- Notify send the customer a notification.
- Patch changes information on an existing pass (may include a notification).
- Free engagements The issue cost includes a number of free engagements. Each pass update or notification counts as one engagement; once these are used, the standard update or notification cost applies.
- TEST passes expire after 48 hours. All actions on TEST passes are free.
- A value of 0 means the action is free. A blank cell means the action does not apply.
Examples
-
Issuing and updating 200 event tickets
A local theatre group issues tickets for a play. Due to unforeseen circumstances, the date needs to be changed after tickets have been issued.
- Issuing 200 managed event tickets at 15 credits each uses 3,000 credits.
- Updating the tickets — for example, changing the date or time — uses one included engagement for each pass, so this first update is free.
- The total is 3,000 credits.
- After the 100 free monthly credits are used, 2,900 purchased credits are required. At the Starter bundle rate this usage costs £36.25; four £10 Starter bundles provide 3,200 credits, leaving 300 credits for later use. Larger bundles reduce the cost per credit.
-
Customer loyalty cards
Customer self-signup for loyalty cards by scanning a QR code.
- Each month, 500 customers self-issue a managed loyalty card. Issuing these cards is free.
- Each month, 150 customers make a purchase and collect points at 1 credit each: 150 credits.
- No points are redeemed in this example. Redeeming points costs 5 credits per pass.
- After the 100 free monthly credits are used, 50 purchased credits are required each month. One £10 Starter bundle provides 800 credits, enough for around 16 months at this level of use. A £40 Growing bundle provides 4,000 credits, enough for around 80 months.
-
Large organisation membership
A large organisation manages membership cards. In addition to issuing cards, quarterly updates provide members with the latest news.
- Issuing 15,000 membership cards each month at 20 credits per card uses 3,600,000 credits over a year.
-
You send quarterly news updates to all passes issued by that point:
- Month 3: 45,000 issued passes — free, using their first included engagement
- Month 6: 90,000 issued passes — free, using included engagements
- Month 9: 135,000 issued passes — free, using included engagements
- Month 12: 180,000 issued passes — free, using included engagements
- Your total usage for the year is 3,600,000 credits. After deducting 100 free credits each month, your PAYG chargeable usage is 3,598,800 credits.
-
Your PAYG cost would depend on the credit bundle selected:
- Pro: 206 bundles providing 3,605,000 credits for £30,900 (£29,355 with auto-top-up)
- Business: 72 bundles providing 3,600,000 credits for £28,800 (£27,360 with auto-top-up)
-
Alternatively, using our progressive monthly contract pricing:
- Starter: £15,720 for the year
- Growth: £14,160 for the year
Custom Passes
Credits Cost
| Pass category | Issue | Notify | Patch | Free engagements |
|---|---|---|---|---|
| Standard Passes | 10 | 1 | 1 | 3 |
| TEST passes | Free | Free | Free | Free |
| Pass category | Issue | Notify | Patch |
|---|---|---|---|
| Standard Passes | 12.5p | 1.25p | 1.25p |
| TEST passes | Free | Free | Free |
What the columns mean
- Issue creates and issues a new pass.
- Notify send the customer a notification.
- Patch changes information on an existing pass (may include a notification).
- Free engagements The issue cost includes a number of free engagements. Each pass update or notification counts as one engagement; once these are used, the standard update or notification cost applies.
- TEST passes expire after 48 hours. All actions on TEST passes are free.
- A value of 0 means the action is free. A blank cell means the action does not apply.
Choose how you pay
Pay as you go: buy credits in advance whenever you need them. Purchased credits never expire, there is no monthly commitment, and larger bundles provide progressively better value.
Monthly contracts: established organisations can access lower usage rates in return for an agreed minimum monthly spend. Payment is collected by direct debit in arrears following credit approval, with either a three-month or six-month notice period.
PAYG bundles
Monthly contracts
PAYG BUNDLE
Starter
£10
800 credits included
Auto top-up price
£9.50
Overdraft allowance
100 credits
Typical usage
Enough for around 250 newly issued passes, 165 passes with occasional updates and notifications, or 16 highly active passes with daily engagement.
PAYG BUNDLE
Growing
£40
4,000 credits included
Auto top-up price
£38
Overdraft allowance
200 credits
Typical usage
Enough for around 1,250 newly issued passes, 830 passes with occasional updates and notifications, or 84 highly active passes with daily engagement.
PAYG BUNDLE
Pro
£150
17,500 credits included
Auto top-up price
£142.50
Overdraft allowance
600 credits
Typical usage
Enough for around 5000 newly issued passes, 3300 passes with occasional updates and notifications, or 330 highly active passes with daily engagement.
PAYG BUNDLE
Business
£400
50,000 credits included
Auto top-up price
£380
Overdraft allowance
2,000 credits
Typical usage
Enough for around 15,000 newly issued passes, 10,000 passes with occasional updates and notifications, or 1,000 highly active passes with daily engagement.
Prices include VAT.
Purchased credits never expire.
MONTHLY CONTRACT
Starter
£250 / month
Lowest rate
£0.0023 / credit
Minimum spend with a 3-month notice period
0 - 50,000 credits £0.0060 / credit
50,001 - 100,000 credits £0.0050 / credit
100,001 - 250,000 credits £0.0040 / credit
250,001 - 500,000 credits £0.0032 / credit
500,001 - 1,000,000 credits £0.0027 / credit
1,000,001+ credits £0.0023 / credit
Typical usage
Roughly 10k newly issued passes, 6.9k–7k passes with occasional monthly engagement, or 650–700 highly active passes with frequent daily updates and notifications.
MONTHLY CONTRACT
Growth
£500 / month
Lowest rate
£0.0015 / credit
Minimum spend with a 3-month notice period
0 - 100,000 credits £0.0045 / credit
100,001 - 250,000 credits £0.0038 / credit
250,001 - 500,000 credits £0.0032 / credit
500,001 - 1,000,000 credits £0.0024 / credit
1,000,001 - 2,000,000 credits £0.0018 / credit
2,000,001+ credits £0.0015 / credit
Typical usage
Roughly 28k newly issued passes, 18.8k–19k passes with occasional monthly engagement, or 1.8k–1.9k highly active passes with frequent daily updates and notifications.
MONTHLY CONTRACT
Scale
£1,000 / month
Lowest rate
£0.0010 / credit
Minimum spend with a 6-month notice period
0 - 250,000 credits £0.0035 / credit
250,001 - 500,000 credits £0.0029 / credit
500,001 - 1,000,000 credits £0.0024 / credit
1,000,001 - 2,000,000 credits £0.0018 / credit
2,000,001 - 5,000,000 credits £0.0013 / credit
5,000,001+ credits £0.0010 / credit
Typical usage
Roughly 73k newly issued passes, 48.8k–49k passes with occasional monthly engagement, or 4.8k–4.9k highly active passes with frequent daily updates and notifications.
MONTHLY CONTRACT
Enterprise
£2,500 / month
Lowest rate
£0.0007 / credit
Minimum spend with a 6-month notice period
0 - 500,000 credits £0.0030 / credit
500,001 - 1,000,000 credits £0.0022 / credit
1,000,001 - 2,000,000 credits £0.0017 / credit
2,000,001 - 5,000,000 credits £0.0013 / credit
5,000,001 - 10,000,000 credits £0.0009 / credit
10,000,001+ credits £0.0007 / credit
Typical usage
Roughly 238k–240k newly issued passes, 159k–160k passes with occasional monthly engagement, or 15.9k–16k highly active passes with frequent daily updates and notifications.
Prices include VAT.
Contract usage follows the same action-credit table shown above.
Contract customers are required to provide their own Apple & Google signign certificates which should be updated every six months.
Additional options for growing businesses
Pre-paid credit bundles cover the needs of many businesses. Private platform credentials, custom branding and bespoke functionality are also available where required.
| Feature | Credits |
|---|---|
| Private Apple Wallet certificate and Google Wallet issuer credentials | 2,000 / month |
| Use your own Apple Wallet certificate and Google Wallet issuer credentials (required for monthly contract customers) | FREE |
| Custom branded Scan App | Enquire |
| Custom branded Studio App | Enquire |
FREE credits
100 free credits every month
Every Smartix pay-as-you-go account receives up to 100 free credits each month. These are used before purchased credits, so a small business issuing only a few passes may not need to buy credits at all.
Monthly allowance
Your free-credit balance is reset to 100 at the start of each account month.
Usage order
Free credits are used before purchased credits and can be applied to any chargeable Smartix action.
Expiry
Unused free credits do not roll over. Purchased credits remain on your account until they are used.
Frequently asked questions
Answers to the most common questions about Smartix pricing, credits and billing.
How do the 100 free monthly credits work?
Every Smartix account receives 100 free credits at the start of each month. Your free-credit balance is reset to 100 every month rather than rolling over. Purchased credits are completely separate, never expire and are only used after your monthly free credits have been exhausted.
Do purchased credits expire?
No. Purchased credits remain on your Smartix account until they are used.
Do prices include VAT?
Yes. All our prices include VAT.
What is the overdraft allowance?
A small credit overdraft helps prevent an immediate interruption if your balance runs out. It is cleared automatically the next time you buy credits. The allowance depends on the most recent bundle you purchased; larger bundles include a larger overdraft.
Is there a monthly subscription?
No. Pay-as-you-go customers simply purchase credit bundles whenever they need them. There are no monthly or annual commitments.
Is API access included?
Yes. API access is included free of charge. Standard credit usage still applies when your API requests perform chargeable Smartix operations.
Do TEST passes use credits?
No. TEST passes are completely free and automatically expire 48 hours after they are issued.
Do you charge because customers keep passes in their wallet?
No. Smartix does not charge simply because customers keep passes installed in Apple Wallet or Google Wallet. Credits are only used when Smartix performs meaningful work or customer interactions.
Can I use my own Apple Wallet certificate or Google Wallet issuer?
Yes. Smartix can use shared credentials, but we encourage established businesses to provide their own Apple Wallet certificate and Google Wallet issuer credentials. There is no Smartix charge for doing so.
Why use my own credentials?
Shared credentials are used by more than one Smartix customer, so we apply daily limits to updates and notifications. This prevents one customer’s activity from affecting the service available to others. These shared-credential limits do not apply when you provide your own credentials or purchase private credentials from Smartix.
What happens if I run out of credits?
If your available balance, including any overdraft allowance, is exhausted, chargeable Smartix actions are paused until you add more credits. Existing passes are not removed from customers’ wallets because the account runs out of credits, and actions with no credit cost remain available.
Paid credit bundles include a small overdraft allowance. We notify you when your balance is running low, and you can enable automatic top-ups to buy another bundle before the allowance is exhausted.
Can larger organisations pay monthly in arrears?
Yes. Monthly contract pricing is available to established organisations following credit approval. Payment is collected by direct debit in arrears, subject to an agreed minimum monthly spend and notice period.
Ready to get started?
Create your Smartix Studio account today. Build unlimited TEST passes, receive 100 free credits every month and only purchase additional credits when your business needs them.