Improving the ownership experience
A digital ownership companion
Ownership doesn't begin and end with the sale. A Smartix pass can become a digital companion, bringing together important information, services, reminders and personalised opportunities in one convenient place that's always available on the customer's phone.
Useful to customers. Valuable to businesses.
The most effective wallet passes provide value to both parties. Customers gain a convenient place to access information, services and support, while businesses gain a direct communication channel that remains relevant because the pass continues to serve a useful purpose.
How a premium automotive brand enhanced the ownership experience.
The relationship between a customer and their vehicle extends far beyond the initial purchase. Rather than scattering ownership information across emails, text messages, websites and customer portals, a Smartix pass can bring everything together in one convenient place, creating a digital ownership companion that’s always available on the owner’s phone.
From service reminders and inspection reports to ownership history, vehicle valuations and dealer support, the pass provides a convenient hub for important ownership information. It can also deliver relevant event invitations, personalised upgrade opportunities and other services that help enhance the ownership experience over time.
Smartix Pass
Wallet pass is the hub through which communication flows.
Service Due
Updated after each service
Inspection Reports
Links to inspection videos, service reports etc.
Ownership history
Maintenance reports, service history, upgrades etc.
Vehicle valuation
Valuation of vehicle each time it is seen.
Book service
Personal link already knows which customer and which car.
Events
Invitations to event and forthcoming event calendar.
Upgrades
Priced vehicle upgrade options based on latest valuation and current stock.
Contact dealer
Personal contact links direct request to the right service advisor.
What could a digital companion look like for your customers?
Every ownership journey is different, but the opportunity is the same: providing customers with useful information, convenient services and relevant opportunities long after the initial purchase.
Smartix helps businesses create digital companions that remain valuable throughout the customer relationship, while establishing a communication channel that customers genuinely want to keep.
What could a digital companion look like for your customers?
Supporting research
• Customer experience extends throughout the ownership journey, making post-purchase interactions an important part of long-term customer relationships. [Journal of Marketing]
• Businesses create value by helping customers throughout their use of a product, rather than simply selling it. [Journal of Marketing]
• Reducing customer effort is a stronger driver of loyalty than attempting to delight customers. [Harvard Business Review]