Enhancing the ownership experience
A digital ownership companion
Ownership doesn't begin and end with the sale. A Smartix pass can become a digital companion, bringing together important information, services, reminders and personalised opportunities in one convenient place that's always available on the customer's phone.
Useful to customers. Valuable to businesses.
The most effective wallet passes are useful to customers and valuable to businesses.. Customers gain a convenient place to access information, services and support, while businesses gain a direct communication channel that remains relevant because the pass continues to serve a useful purpose.
How a premium automotive brand enhanced the ownership experience.
A customer’s relationship with their vehicle extends far beyond the initial purchase. Rather than scattering ownership information across emails, text messages, websites and customer portals, a Smartix pass can bring everything together in one convenient place, creating a digital ownership companion that’s always available on the owner’s phone.
From service reminders and inspection reports to ownership history, vehicle valuations and dealer support, the pass provides a convenient hub for important ownership information. It can also deliver relevant event invitations, personalised upgrade opportunities and other services that help enhance the ownership experience over time.
Smartix Pass
The wallet pass provides a central hub through which communication flows.
Service due
The next service date is updated after each visit.
Inspection reports
Links to inspection videos, service reports, etc.
Ownership history
Maintenance reports, service history, upgrades, etc.
Vehicle valuation
The vehicle valuation is updated each time it is inspected.
Book service
A personalised link already identifies the customer and vehicle.
Events
Event invitations and a calendar of forthcoming events.
Upgrades
Personalised upgrade options based on the vehicle’s latest valuation and available stock.
Contact dealer
Personal contact links direct the request to the right service adviser.
What could a digital companion look like for your customers?
very product and customer relationship is different, but the opportunity is the same: providing customers with useful information, convenient services and relevant opportunities long after the initial purchase.
Smartix helps businesses create digital companions that remain valuable throughout the customer relationship, while establishing a communication channel that customers genuinely want to keep.
What could a digital companion look like for your customers?
Supporting research
• Customer experience extends throughout the ownership journey, making post-purchase
interactions an important part of long-term customer relationships. [Journal of Marketing]
• Businesses create value by helping customers throughout their use of a product, rather
than simply selling it. [Journal of Marketing]
• Reducing customer effort is a stronger driver of loyalty than attempting to delight
customers. [Harvard Business Review]