Managed Loyalty Cards

Loyalty cards are a powerful tool for small businesses looking to encourage repeat visits. By rewarding customers for returning, businesses can increase customer retention and maximise lifetime value. Customers are also motivated to spend more in order to reach rewards or unlock special benefits.

Beyond driving sales, loyalty cards provide valuable customer insights. Digital programmes allow you to track behaviour, preferences, and purchase patterns, enabling more targeted and effective marketing campaigns.

Loyalty cards are also a cost-effective marketing strategy. Retaining existing customers is generally far less expensive than acquiring new ones, and offering rewards fosters brand loyalty, making customers feel valued and connected to your business.

With flexible options such as points, discounts, or tiered rewards, loyalty cards can be tailored to your goals, helping your business grow while building strong, long-term customer relationships.

Managing Loyalty Cards with Smartix

Loyalty cards are simple to issue and manage through Smartix Studio or the Smartix API. Points can be added or spent in Studio – making them ideal for handling online orders. For in-person use, cards can be scanned with the Smartix Scan app, giving staff the same ability to manage loyalty points.

With Smartix, gift card management is seamless across both online and offline sales, ensuring a smooth experience for your team and your customers.

Note

Smartix makes no assumptions about how you assign loyalty points or how your customers redeem them – that is entirely up to you. Smartix simply tracks the total points and ensures the card is automatically updated, giving you full flexibility while keeping the process seamless for your customers.

Notifications and updates

As with all Smartix passes, our loyalty cards are fully updateable. When a customer makes a purchase, Smartix automatically updates the loyalty points balance and sends a lock-screen notification to keep them informed in real time. The back of the pass also displays a recent collection history, allowing customers to see at a glance how their points balance has been growing.

You can also send custom notifications to individual cards or to all cardholders at once. This makes it easy to keep customers informed about special offers, promotions, and new products, helping to drive engagement and repeat business.