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Managed Gift Cards

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For small businesses, gift cards can be a game-changer – but until now, options have been limited and expensive. Traditional providers often charge 3% or more of the gift card’s value, making them costly for smaller retailers to offer.

Gift cards are more than just a convenience for customers – they’re a powerful business tool. They deliver upfront revenue, attract new customers, and drive repeat visits, often with recipients spending more than the card’s value. With digital wallet gift cards from Smartix, you cut distribution costs, boost brand loyalty, and gain a flexible way to promote offers and seasonal campaigns – all while keeping your business front of mind.

With Smartix, gift cards are simply another type of wallet pass. That means they cost just pennies to issue – or you can start with 50 completely free on our entry plan. This makes gift cards accessible to businesses of every size, not just the big players.

From a business perspective, the advantages are clear. Gift cards generate upfront revenue, bring in new customers, and keep your brand top of mind. Recipients frequently spend more than the card’s value, boosting overall sales. Even better, digital wallet gift cards cut out printing and distribution costs while allowing you to run promotions or seasonal campaigns with ease.

Gift cards are simple to issue and manage through Smartix Studio or the Smartix API. Cards can be debited, refunded, or topped up directly in Studio – making them ideal for handling online orders. For in-person use, cards can be scanned with the Smartix Scan app, giving staff the same ability to process spends, refunds, and top-ups instantly.

With Smartix, gift card management is seamless across both online and offline sales, ensuring a smooth experience for your team and your customers.

As with all Smartix passes, our gift cards are fully updateable. When a customer makes a purchase or receives a refund, Smartix automatically updates the card balance and sends a lock-screen notification to keep them informed in real time. The back of the pass also displays a spending history, allowing customers to see at a glance how their balance has been used.

You can also send custom notifications to individual cards or to all cardholders at once. This makes it easy to keep customers informed about special offers, promotions, and new products, helping to drive engagement and repeat business.