Persistent presence
Emails get buried. Text messages get deleted. Wallet passes stay stored in your customer’s phone, ready to be accessed again whenever the information is needed.
What can You do with Smartix Wallet Passes?
Digital wallet passes let you deliver loyalty cards, tickets, membership cards, offers and credentials directly into Apple and Google Wallet with real-time updates and lock-screen notifications. No app required. No friction. No clutter.
Travel & Entry tickets
Deliver tickets directly to Apple and Google Wallet, enabling real-time updates, reminders and location-based notifications that keep customers informed and engaged before, during and after their event or journey.
Identity, Access & Verification
From membership cards and visitor passes to booking confirmations and secure access credentials, wallet passes provide instant, verifiable access without printing or apps.
Loyalty, Stamp & Gift Cards
Issue digital loyalty, stamp and gift cards that update automatically, trigger timely offers and keep your brand visible in your customer’s wallet, driving repeat visits, stronger retention and improved cashflow.
Customer Communications & Service Passes
Keep important information — bookings, reminders, collections, warranties and service updates — stored where customers will actually see it.
Benefits—Unlock Powerful Advantages
Ensures that you're reaching out to new potential customers every day regardless of how busy.
Real-Time Updates
With email or SMS, every change requires another message. Wallet passes update dynamically pricing, details, offers or status changes without reissuing or re-sending.
Lock-Screen Visibility
Emails rely on inbox behaviour. Texts rely on timing. Wallet passes can trigger native lock-screen notifications and location-based alerts, increasing the likelihood your message is seen at the right moment.
Lower Messaging Costs
Every SMS costs per send. Large email databases require ongoing campaign volume. Wallet passes are issued once and updated as needed, reducing repeated messaging costs while maintaining engagement.
Mass Reach. Maximum Visibility.
Typically only 20% of business emails are ever read. TXT messages are read once and lost. Wallet Passes notifications persist. Wallet Passes represent your brand.
95%
Smart phone owners (UK)
26.3M
Apple iOS phones
26.4M
Google Android phones
99%
Notifications viewed
Need More Info? Quick Answers to Your Common Questions
More answers can be found on some of our other pages.
Q. What exactly is Smartix?
Smartix is a eco-system consisting of the core functionality which sits behind several APIs.
Smartix Studio, Smartix Scan (mobile App) and the API itself.
Q. How do I use Smartix?
To use Smartix you start by creating an account in Smartix Studio. Then select one of our base template to use as a starting point to create your own template with your choice of branding and content.
Once you have that you are ready to create passes. You can do this from within Studio or via the API. When you have passes you can update them or send notifications, again, either from within Studio or via the API.
Q. What is Smartix Studio?
Smartix Studio is your visual hub where you design, create and manage your Apple and Google Wallet passes. It is also where you manage your account, users, billing, get support and download our Apps.
The core functionality is our WYSIWYG editor is used to create your own branded pass templates from which your passes are created. Once you have your template you can create test passes with a single click, or upload data to issue live passes in bulk (You can also do this via the API).
Issued passes can be updated, managed and have notifications sent to individuals, groups or all passes.
Q. What is Smartix Scan?
Whilst most larger businesses will have their own scanning capability, smaller businesses and those new to Wallet Passes may not have any existing setup.
Smartix Scan is an App (iOS and Android) which can scan and interact with our Managed Passes. For example, you can scan a customer's loyalty card and add points or validate entry to an event.
Q.What are Managed Passes?
Smartix offers three types of base pass templates: Standard Passes where you control the barcode content and provide your own scanning infastructure. Managed Passes where we manage the barcode content so that it is compatible with Smartix Scan so that you can use it to validate and interact with these passes.
We also offer Specialist Passes which may require additional functionality such as our UK Rail tickets where we have created fully compliant UK Rail Ticket pass format which include auto-generated back-of pass visual itinerary from your raw data. On request we can provision other specialist passes if our standard offering does not meet your requirements.
Q. Do you have an SDK?
Short answer is no.
Longer answer is that you do not need one and really you do not want one... You access Smartix API with simple HTTP requests with your pass data as JSON. Adding an SDK would add abstraction, but no simplification or additional functionality - just code bloat.
Q. Can I really create passes for FREE?
Yes! Whilst we have slightly different charging models for some of our Managed Passes in general it is FREE to create passes. We charge for updates and notifications that you wish to send to installed passes.
Update and notification fees do not apply to Test passes. There is never a cost associated with any test pass. However, test passes only have a 48 hour lifespan. This avoids the need for you to manually delete test passes to avoid clutter in your account.
Try out our Smartix Studio wallet pass designer for free
Get started with Smartix Studio and start creating passes for free.